What To Do When Your Facebook Ads Don’t Work

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What To Do When Your Facebook Ads Don't Work

What To Do When Your Facebook Ads Don't Work————————————-Your Daily Dose of Business | Episode #2: What To Do When Your Facebook Ads Suck:…let's dive in 👇👇✅Step 1: The Goal✅Step 2: Your Offer/ 'Bait'✅Step 3: The Audience✅Step 4: The Ad Copy✅Step 5: The Landing Page———————————————-📝📝👇In order to grow your business, you have to stay on top of every aspect of it, from your marketing strategy to your daily advertising methods. So, basically, the key to accelerate your business is thru paid advertising. In this episode, we are talking about Facebook Ads and how to fix them when something is not working.We have a lot of clients that ask us questions about their Facebook campaigns and often time the most campaigns can be fixed by going back to basics. We decided to talk about these steps in this video.… let’s start from the beginning.👇✅Step 1: Always Focus On Your Goal————————————-Let’s focus on what is our goal. What are we trying to do? Are we trying to get more video views? Are we trying to get more leads? Are we trying to sell anything? Literally, the best thing to do in order to make our work more organized is to write everything down and, by doing that, we’ll be sure that we know exactly what we have to do.✅Step 2: What Do You Have to Offer————————————-This step is definitely related to step number one. For example, if our goal is to get leads, then step number two, being the offer is: what are you giving people for free? Is it something appealing and interesting? Is it something the audience wants? Well, as soon as we understand what our audience wants, you should definitely focus on the offer!✅Step 3: The Target Audience————————————-This step is very important because, if you are trying to sell something, you should definitely know your audience’s interests before you actually start to do something. If the audience is not in direct correlation with what you have to offer, of course, there is going to be a disconnect and this is one of those things that we are trying to avoid.✅Step 4: The Ad Copy————————————-Ad copy is a very specific type of content. It is designed to get the reader to respond or take action and, if you learn to use ad copy effectively, you will increase the reach and potential of your business. You have to make sure that what you are saying in your headline relates to what you have in your picture. The headline has to be related to your offer, your goal and your audience.✅Step 5: The Landing Page————————————-What is a landing page? A landing page is a web page which serves as the entry point into your sales funnel or a particular section of a funnel. The biggest mistake that you can do is to send people from your Facebook ads to your website home page and assume that they will figure out what to do from there. in order to have a successful Facebook campaign, you have to to the following:📑Facebook Ad 👉 Landing Page 👉 which is directly related to your Ad Copy 👉 your Offer and everything else. 📑Finally, this article covers up the five basic but very important steps which should be followed (IN THIS ORDER) if you want to make your Facebook campaigns work properly. If you have any questions, don’t hesitate to put them in the comments and if you would like to be notified when more articles and videos will be released, don’t forget to like, share & subscribe to my channel. I really hope that you enjoyed this article and video and also found them helpful for your campaigns.

Posted by Marian V Esanu on Wednesday, February 28, 2018

 “The key to growing your business is always testing and tweaking your best campaigns.”

In this blog, I will present a couple of steps that should be followed in case your Facebook ads don’t work, so… let’s start from the beginning.

STEP #1: Always Focus On Your Goal

Let’s focus on what is our goal. What are we trying to do? The Facebook Ads Campaign Objectives are the following:

 

Brand Awareness

Reach

Traffic

App installs

Video Views

Lead Generation

Post Engagement

Page Likes

Event Responses

Messages

Conversion

Catalog Series

Store Visits

 

Literally, the best thing to do in order to make our work more organized is to write everything down and, by doing that, we’ll be sure that we know exactly what we have to do, to make our Facebook Ad campaign succeed.

STEP #2: The Offer

This step is definitely related to step number one. For example, if our goal is to get leads, then step number two, being the offer is: What are we giving people for free? Is it something appealing and interesting? Is it something the audience wants? Well, as soon as we understand what our audience wants, we should definitely focus on the offer!

STEP #3: The Audience

This step is very important because, if you are trying to sell something, you should definitely know your audience’s interests before you actually start to do something. If the audience is not in direct correlation with what you have to offer, of course, there is going to be a disconnect and this is one of those things that we are trying to avoid.

The easiest way to find out who your audience is, is to go to Facebook Audience Insights. The more of your customer insights you have, the better you’re equipped to deliver the right messages to the people that might be interested in your services or products. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers and business owners learn more about their potential target audiences, including aggregate information about geography, demographics, purchase behavior and a lot more.

 

Let’s say you want to raise awareness for your fashion brand, and you sell your products offline-in-store. You’d want to know how many people on Facebook live near your physical locations, as well as what would their interests be, their past purchase behavior and how they tend to shop (online vs. in-store). Using this tool Audience Insights, you can get aggregate and powerful information such as:
Demographics — Age and gender, lifestyle, education, relationship status, job role and household size

 

Page likes — The top Pages people like in different categories, like women’s apparel or sports

 

Location and language — Where do people live, and what languages do they speak

 

Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on

 

Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)
You can also view this information for three different groups of people:
People on Facebook (the actual Facebook audience)

 

People connected to your Page or event that y0u may have launched

 

People in Custom Audiences you’ve already created (an audience made up of your current customers)
Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).

STEP #4: Ad Copy

Ad copy is a very specific type of content. It is designed to get the reader to respond or take action and, if you learn to use ad copy effectively, you will increase the reach and potential of your business. You have to make sure that what you are saying in your headline relates to what you have in your picture. The headline has to be related to your offer, your goal, and your audience.

Just like choosing images for your Facebook ads, writing ad copy is both art and science. That’s why we put together this Ad Copy Cheat Sheet. Save it, print it, share it but most important is implement it. These writing tips are intended to take some of the guesswork out of writing copy for your business’s Facebook ads. Now, let me tell you a hidden secret: I never write copy myself, nor I hire someone to do it for me. I always use this tool called Funnel Scripts, which is literally the best copywriters in an app, at your fingertips. And is not just for Facebook ads; you can use it for webinars, google ad-words, email sequences, video sales letter, course creation, and literally anything you can imagine that includes words & text.

Click here to check out the full training of it, or if you knew about the product and you were on the fence about it, trust me when I say is legit. You can also go straight to the order page and buy it and since I am an affiliate of the product, you get a bonus from me [ a full 1 hour coaching session ( which is a $197.00 Value, where I will design your business growth plan to 7 figures or any other strategies that can help you scale your entire business or a specific campaign ).

STEP #5: Landing Page

What is a landing page? A landing page is a web page which serves as the entry point for a website or a particular section of a website. The biggest mistake that you can do is to send people from your Facebook ads to your home page and assume that they will figure out what to do from there. You have to send people right from the ad to a landing page, which is directly related to your ad copy, your offer and everything else.

Finally, this blog covers up five important steps which should be followed (IN THIS ORDER) if you want to make your Facebook ads work. If you have any questions, don’t hesitate to put them in the comments and if you would like to be notified when more blogs and videos will be released, don’t forget to subscribe to the channel. I really hope that you enjoyed this blog and the video and also found them helpful and interesting.

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