How to Use Clickfunnels – Clickfunnels Review

in order to learn how to use Clickfunnels, is to understand what they stand for. The main goal of ClickFunnels is to help businesses build sales and marketing funnels, simplifying the selling and promotion of their goods and services.

Everyone wants to make money online. But is it realistic? Is it a goal that’s achievable? That’s the question that so many ask. The truth? The internet marketing industry is full of smoke and mirrors. Yes, certain things are not what they seem. But, behind the curtains, there is real magic taking place. When you can leverage certain principles of selling, you can shatter through whatever you thought to be true in the past.

The thing is that we are all the sum of our beliefs. If you don’t believe in something, and you look for enough evidence that it isn’t true, you’ll find it. Alternatively, if you believe wholeheartedly that you can make money online, you’ll find a way. Jim Rohn once said that If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.

Now, I’m not saying that if you can’t figure out how to make money online that you’re just looking for excuses. But, heck, yeah, I kind of am saying that. However, you can’t just expect to wake up one day, decide you want to earn some cash online, and then it magically appears for you. It doesn’t quite work that way. I’m not saying you have to fail or suffer hardships, but that’s generally the case as you learn the proverbial ropes.

I promise this article with all of that because I’m kind of giving you a disclaimer. Every week, dozens of people write to me and tell me that they’re trying to figure out a good way to make some side income on the internet but they just don’t know how. They’re stuck in neutral. They don’t know where to go or what to do. Now, if you’re just starting out, I get it. You might not want to be that rah-rah cheerleader jumping up and down promoting your offer. But sometimes, that’s what it takes.


ClickFunnels is a funnel builder and page editor that comes with a few extras aimed at helping users convert and retain customers. It allows you to build and customize funnels by industry and stage in the buying cycle.

Within a few clicks, you’ll be able to whip up a handful of landing pages and ads that connect with your target audience from the consideration stage right through the point of conversion.

The main goal of ClickFunnels is to help businesses build sales and marketing funnels, simplifying the selling and promotion of their goods and services.

The platform automates the process of setting up the myriad landing pages, website hosting, and autoresponders that go into creating a sales funnel. This way, you don’t have to hire multiple people to take care of business.

ClickFunnels is best for those companies that have a product to sell. But the six funnels that come with the platform work for a variety of product types.

Here are the main features you’ll get with ClickFunnels:

Drag-and-drop editor

One-click upsells

Member pages

Order forms

Smart segmentation

Email and Facebook marketing automation

Six funnels geared toward different goals

Actionetics is an add-on feature that handles autoresponders, push notifications, automation, and Facebook messenger bots

Backpack affiliate software (Etison plan only)

Keep reading to see why ClickFunnels may be right for your business.

Tip: Are you launching a product? Check out this guide to find out how you can build an effective go-to-market strategy.

If you’re serious about making money online, then this is the platform that you have to know, learn, absorb and understand infinite detail. I’m serious. The funny thing is that I was speaking to my brother recently about this, who not so long ago quit his job and has decided to become an internet marketer. Now, I know what you’re thinking. He probably had a menial job. Nope. He was clocking six figures. But he still quit. Why? I’ll explain that in a minute.

To understand ClickFunnels, you have to understand what a sales funnel is. The funny thing is that Brunson almost called ClickFunnels, ClickFusion. Good thing he didn’t. Sounds really strange right about now. But, at the end of the day, ClickFunnels is a platform that helps you build out your sales funnel from start to finish. I’m talking about all the nuances of it. Down to every last detail.

If you want to learn more about all the features and benefits, read this post that I wrote about ClickFunnels not too long ago. But at the end of the day, ClickFunnels provides an easy-to-use system that will help you build out your landing pages in a super-simple interface that allows you to quickly integrate email providers, payment processors, drop-ship stations and so much more.

Step-by-Step Guide in Creating Funnels

Every marketer, sales managers, and business owners should try funnels because it is a guide for your business success.

To give you a clear view of how the process works, here is a simplified version of a step-by-step guide in creating funnels:

You need to give your potential client a low-commitment offer like a free and downloadable PDF file to warm them up. The goal of giving your client free files is to develop their trust and confidence in your company.

By giving them a free ebook, they could have an idea on the line of business you are in, what are you up to, and they would know what to expect in your company.

After building your brand with your potential client, you can offer them other high-priced items that would eventually lead to sales and or larger order.

Just imagine yourself offering a product to a total stranger who has not heard of your brand. Do you think they would give you a second if you offer them to buy a larger order? Of course not! You need to establish first your brand to your potential customers and once the trust is developed that is the time where you can have bigger chances of closing a deal!

That how it is in the business world!

3 Ways To Make Money Using ClickFunnels

When it boils down to it, there are three primary ways you can make money using ClickFunnels. How you start out and where you begin is entirely up to you. It largely depends on your level of knowledge and skill in the online marketing industry, but also about just how deep your pockets are to crank out some ad spend. Keep in mind that whatever you launch will take some tweaking to get it right. It won’t happen overnight, so expect to spend some money.

1. Offer ClickFunnels to others and earn an affiliate commission

If you’re not at all into selling your own products or services, you could simply promote ClickFunnels itself. If you have a list or you understand how to drive traffic to ads, then you could easily set this up and start making money online with ClickFunnels relatively quickly. While most people don’t like the headache of creating their own products and services, there’s something to say about getting the ball rolling and starting to earn some cash quickly.

Since ClickFunnels is a great offer, you should have no qualms with promoting it. You can also promote the other items in the CF value ladder, which would include the Expert Secrets book or the Dot Com Secrets book. Getting a sale on either of those is certainly not too complicated. But you do have to understand the inherent power of affiliate marketing. At its basis is the necessity to add exceeding heaps of value.

Add value? Sure. That’s what it takes. Sounds simple, doesn’t it? But if you don’t have a list and you’re still looking to make some money off the bat with ClickFunnels, you can add value. You can add value in Facebook Groups by posting comments or on YouTube by posting explainer or tutorial videos, or on Instagram, SnapChat or anywhere else for that matter. There’s no right or wrong way to add value. As long as you do things with a desire to help others, you’ll eventually make money.

Sign-up to ClickFunnels and start learning the ropes. Jump into their training and learn everything you can. Join their Facebook Group and look at what others are posting. All of this will inspire and motivate you to really understand how to leverage this powerful landing page software to not only promote as an affiliate but ultimately to build your own funnels and skyrocket your conversions.

2. Sell your own info or real-world products through ClickFunnels

Of course, you could also sell your own products or services. You can do this through a variety of mediums, which can all be created through ClickFunnels. Here are some examples of the types of funnels you can create with ClickFunnels to sell whatever it is that you’re peddling:

E-commerce physical products: Free-plus-shipping offers are huge. Whether you sell a free book or a simple product that will help to get consumers into your fold, it’s easy to sell e-com products through ClickFunnels. There are people making millions of dollars per month doing simple, low-competition, high-demand products through sales funnels like this. Of course, this includes having up-sells and other offers to increase your average cart value. But it’s an easy way to make money with ClickFunnels.

High-ticket coaching: If you sell any type of high-ticket coaching, you should set up a lead-to-application-to-phone-call funnel. This is simple to do. And it’s a great way to make money with ClickFunnels. High-ticket coaching can net you a lot of money if you know what you’re doing. However, traditionally, it’s hard to set up. Just like the e-commerce funnels would be without ClickFunnels.

Information products: Any type of information product can easily be sold with ClickFunnels. You can use a variety of pre-configured templates or even purchase a template in their marketplace. It’ll save you the time and hassle of having to design an entire funnel from scratch. Even though this doesn’t take too long when you know what you’re doing, if you’re new or just want to take a shortcut, this is an easy way to do it.

Continuity programs: Membership sites (or continuity programs) offer a great way to earn some passive income. And, adding a continuity program to any funnel is easy with ClickFunnels. As I always say, if you’re serious about making real money and getting rich, you need to make money while you sleep. In order to do that, you need some form of passive income.

Webinars: With webinars, you have an engaged audience that’s akin to being in the same room with others while pitching whatever product or service you’re offering. This is a great way to sell high-ticket products and services as well. Sure, lead to an application to a phone call is great, but a webinar really sells like there is no tomorrow. Most people also like to combine the webinar with an application, pushing them to the app after the webinar is completed and closing the deal on a phone call.

3. Charge others to build funnels through ClickFunnels Certified Partners. Want to avoid doing everything else and simply charge people to build out their own funnels? If you’re a great funnel builder but you’ve been relatively unsuccessful in launching your own offers, you could become a ClickFunnels Certified Partner and charge others to build out great funnels. This takes really knowing and understanding the software front and back, including all its automation and integrations.

If you’re great at this, you could easily make money online as a ClickFunnels Certified Partner. When you’re a certified partner, you have way more credibility to sell funnels. But you’ll have to go through the process of certification. It’s not complicated, but it will cost you some time and money. Both of those things are often in short supply. But this is a great investment no matter how you look at it.

If you’re not using a sales funnel, you’re hurting your online presence and your bottom line.

Your website’s job is to generate leads. A sales funnel serves as your blueprint for nurturing those leads as they move through the buyer’s journey.

While the concept is simple, the building and implementation of a sales funnel can be quite complex. You need to create landing pages and offers for prospects at every stage in the journeyandquot;speaking to pain points and making the case for your solution.

ClickFunnels is a tool designed to help marketers and small businesses create sales funnels.

Read the full review to find out if ClickFunnels makes sense for your business.


Before we even get into the tactics of how to use ClickFunnels, I want to mention that the One Funnel Away Challenge is the best offer that Russell Brunson and the entire team ClickFunnels put together.

The One Funnel Away Challenge is a thirty (30) day video training series aimed at walking marketers through creating and building their first or next sales funnels. The training series consists of video guides (which is released daily),a workbook, free audio clips, and also a complimentary guidebook. This training series is for online business owners who want to build the life they need. If you want to read more about the One Funnel Away Challenge, I’ve put together an entire article & video about it on my blog.

Here are some of the ClickFunnel’s best features:

Drag-and-drop page editor: ClickFunnels comes with a decent landing page builder you can use to create opt-in forms and landing pages that work with each phase in your sales funnel.

All forms are mobile-optimized, and the editor guides you through the process quickly. You’ll be able to put together an attractive funnel, even if you’re working from an unreliable Wi-Fi connection.

Pre-made funnels: The pre-made funnels included in the tool make this complicated process a whole lot easier. ClickFunnels has templates made for authors launching books, promoting webinars, ecommerce platforms, and product launches, among other uses.

A/B test every page in your funnel: The platform comes with a split-testing feature, so you can easily see which landing pages and headlines are moving your prospects closer to the customer designation.

Accept payment through Stripe and PayPal: ClickFunnels is ideal for the ecommerce provider or a professional services operation. Add in the option to make a purchase at the right point in the sales cycle, and you’re bound to see an increase in sales.

Integrates with other marketing tools: ClickFunnels integrates with other marketing platforms like ConvertKit, Drip, and MailChimp, so you can connect your existing marketing tools for a more robust stack.


ClickFunnels does have some drawbacks. Here are a few:

Adding a funnel is SLOW: After choosing a funnel and a template, you’ll need to assign it to an account. This process is a matter of clicking a couple of buttons, but there’s a notable lag. It’s not the end of the world, but it’s definitely an inconvenience.

Funnels have limits: ClickFunnels limits you to 20 funnels across 100 pages and 20,000 visitorsandquot;for the cheapest plan. That’s not a bad deal, but sometimes these limits make it difficult for growing companies to choose a plan.

Difficult to learn: ClickFunnels is marketed as the perfect tool for people who don’t want to code or work with multiple tools. For that reason, we expected something more user-friendly.

Curious how much ClickFunnels costs? We break down the plans next.

ClickFunnels Pricing Plans

ClickFunnels has changed its pricing structure over the past few years. These days, they offer two options. The more expensive version eliminates the caps on how many funnels you can create and the number of visitors it tracks.

Here’s what you’ll get with each plan:

Standard, $97 per Month

The lower-priced ClickFunnels plan is $97 per month. With it, you’ll gain access to all of the funnel creation tools, but you’re limited by a number of visitors, funnels, and pages. Again, you can create just 20 funnels, analyze 100 pages, and track 20,000 visitors on their buyer’s journey.

You also won’t get access to the Actionetics feature, the built-in email provider, or Backpack, a tool that allows you to create an affiliate program directly from the platform.

With that in mind, this plan makes sense for a business with a fairly healthy website. You might use this to better organize how you relate to users at every stage. But the plan isn’t for those who have multiple websites or do affiliate marketing.

Etison Suite, $297 per Month

The Etison Suite is the upgraded version of ClickFunnels. You’ll get unlimited everythingandquot;plus Backpack and Actionetics access. This plan comes with a more advanced editing tool, plus the ability to create automation and join the affiliate program.

You can try the plan for free with their 14-day trial, so try it to see if it actually makes sense for your business.

See how ClickFunnels stacks up against the competition below.


ClickFunnels vs. Leadpages

Leadpages is primarily used for building landing pages. The platform doesn’t come with a sales funnel builder. Plus, you’ll only be able to accept payments through your pages with the more expensive plans.

The drag-and-drop builder is about the same with both tools. Both provide an accessible editing experience, but you don’t get to customize your pages as much as some users would prefer.

Leadpages is an ideal alternative to ClickFunnels for sites less focused on selling and more focused on collecting emails.

ClickFunnels vs. Builderall

Builderall is a marketing platform that aims to be an all-in-one platform. In it, you can design sales pages, landing pages, and even build your website. Like ClickFunnels, Builderall allows you to create sales funnels.

Additionally, Builderall has a really extensive editing tool you can use to do more than build landing pages. Use the editor to edit videos and really customize your pages. It also comes with over 1,000 templates, so this is a good option for those without a background in coding.

ClickFunnels doesn’t have everything that Builderall does, but it’s easier to use. Still, the slightly steeper learning curve might be a small price to pay for heat maps, editing, and beyond.

ClickFunnels vs. Infusionsoft

ClickFunnels and Infusionsoft share several features. But they also have some key differences.

ClickFunnels is an all-in-one tool that allows you to create sales funnels and the content that corresponds with each section in the funnel. You’ll use ClickFunnels to create landing pages, manage sales, promote events, and split-test your pages.

Infusionsoft, by contrast, is a sales and marketing platform. You can still create landing pages and email marketing campaigns, and it comes with a CRM platform. Infusionsoft also lets you set up funnels, but it’s a little more difficult to use.

ClickFunnels is great for smaller companies and solo marketers, whereas Infusionsoft is made for larger companies. As such, it’s more powerful and more expensive.


ClickFunnels works best for someone who has no desire or ability to code and doesn’t want to waste time building multiple pages.

Everything you need to build funnels and capture leads is right there and it’s made for companies that sell a lot of products. It has some good stuff in there, too. The drag-and-drop builder is easy to use and creates attractive forms built to convert.

Overall, ClickFunnels is a pretty fantastic tool. The ability to build funnels from scratch and create corresponding content within the platform is really amazing sales funnels can trip up even more seasoned marketers.

The downside of an all-in-one platform is that it sometimes lacks the depth needed to drill down into different reporting features.